The critical aspect of any business is the robustness of its monopoly. Capitalism is a competition to naturally sort the weak from the strong. Your eggs will be taken one by one until you find a way to keep the snakes out of your hen house.



    9 out of 10 businesses will fail.

    In order to be a 'real' entrepreneur, you don't just start one business at a time, you'll need to rapidly test 25 ideas one after the other and then keep only the one or two that worked.

    Don’t be a scared little mouse, fail faster.



    On marketing:

    Reasons alone aren’t potent enough to pull humans over the line, it's emotion that holds more sway over a propective consumer.



    Marketing is all about building credibility. The modern human being is incredibly jaded and has grown so weary of marketing ploys that they are operate in a default state of instinctive cynicism: this is a natural outcome being completely enveloped in a world brimming with over-aggressive marketing ploys. Concentrate on stacking trust with the consumer before you stick your hand out asking for money.



    Most people you know will never become truly self-conscious. This makes them a monkey, a dumb-arse. The can only really focus their attention on ascending a social hierarchy that is overloaded with even dumber arses. The view from the top of the tree house isn't worth the politics. Re-incarnate yourself as a lone wolf and stop monkeying around. Networking is for losers.



    If people worked with vigor during all those wasted minutes each week they normally spend chatting and seeking to be liked by others, they would be achieving enormous steps toward their goals.



    1700s: the century that people used the LAND to make coins

    1800s: the century that people used PEOPLE to make coins

    1900s: the century that people used AUTOMATION to make coins

    2000s: then century that people used REALITY to make coins



    By the year 2200 there will be only 4 well-paid professions remaining:

    1. research scientist
    2. engineer
    3. artist
    4. investor / entrepreneur

    There will be other jobs that pay sporadically. All 4 of the well-paid professionals require a capacity to navigate some paradigms of intellectual complexity. Computers may be incredibly fast but they are hopelessly dumb. The majority of humans are also hopelessly dumb, so all of those dumb humans will be adequately replaced by the computers because the computers are cheaper to run.



    Running a business is most fundamentally about:

    1. How much (per sale)
    2. how many times (repeat sales)
    3. to how many (total customers)



    Force is a refuge sort by ineloquent. There's two ways to motivate people around around you:

    • incentive
    • competition

    Sometimes you'll need to use both, when one is not enough.



    You won’t be able to motivate other people for long. After a few days they will need to motivate themselves. Find self-motivated people to work with or work alone.



    Don’t just turnover more money. Make more profit.

    • Anyone can make $100,000 and spend $100,000 to do it. 
    • Anyone can make a $1,000,000 if they can spend $1,000,000 to do it. 

    Rich people don’t make money, they make profit. Forget about vanity metrics such as counting the number of employees,or counting the amount of dollars in revenue. There should be pride derived in the LEAST amount of employees and the LEAST amount of revenue to yield a healthy profit.



    Taking on large debt to buy personal items is signing your name onto the very slave master’s whip to give your permission to whip you for years.



    Only an idiot favours cosmetics over utility. Try to build something with utility before you busy yourself making it pretty.



    You’ll never really own a house because you can never truly own the land it sits on. All you can ever do is essentially ‘rent’ a property from government, meaning for the rent to be worth it: at the end of the month you need to see a net cash flow positive profit. The monthly profit needs to be large enough to justify all the ridiculous paperwork and organization involved in yielding the profit. Only multi-door properties seem consistent remain lucratively cash-flow positive enough to slow accumulate great wealth for the owner.



    Ultimately once you've accrued enough capital, you want to start collecting small pieces of businesses. When you own just a piece of a business, nobody will expect you to do anything, freeing you up to then find other businesses to buy a another piece of. Owning 100% of a company normally means you have to personally carry out 100% of the work to manage the business until its making so much money that it can finally afford an employee to serve as a manager.. It’s preferable to own 5% of twenty profitable businesses, rather than 100% of one. It has to an astonishingly GREAT business to warrant 100% ownership and thus 100% legal and managerial responsibility.



    I’d prefer to have 1 true follower that buys from me,

    than a million followers that don’t buy a damn thing.


    If you try to “count” value, you’re deluding yourself until you ultimately acknowledge how important it is to weigh each count.


    A thousand feathers does not outweigh a single elephant.

    Most people try to convince themselves that each count is the same.



    If your focus is on winning ‘likes’ then you’re wasting all that time that could be using to win dollars instead. The vast number of ‘likes’ you accumulate are not easily convertible to dollars.



    $1 earned digitally beats 100,000 digital “likes”. If you want to be liked that desperately, consider enrolling back in school and in that environment you’ll find plenty of minds ready to compete for social approval.



    School teaches compliance. As an adult, the trait of compliance will ensure that you will fail over and over again. The real world lavishly rewards leaders, the followers only get what’s left over which will be a trifle.




    • First your parents want you to comply.
    • Then the school wants you to comply.
    • Then your employer wants you to comply.
    • Ultimately your government wants you to comply.

    When will you be entitled to just “be” ?

    When will your beingness be permitted to be independent of the expectations of others?


    Usually this occurs shortly after you finish paying all your career taxes and are then no longer physically able to yield taxation for your overlords. You are awarded some freedom just before you die, when you no longer have the energy remaining to express your inner uniqueness. Following along with the system’s pathetic little script for you is the saddest tale possible. It should be no surprise that ‘their’ system is perfectly designed to keep you enslaved until your body is physically wasted. There’s no honor in perpetual enslavement during your productive years. Die honorably free or fighting to be so.



    A man becomes tough when he becomes numb to the daily grind of his hardship. The numbness spreads across the various areas of his life like a tough skin. His walk is slower, he emanates an equanimity, his action more deliberate, his undertaking of undesirable tasks will be far more immediate like it’s a nuisance rather than any source of real concern.



    Retirement means doing anything you want, whenever you want. Reaching retirement in your old age means you progressed so slowly that your quest for money-making failed. Work on something with the realistic potential to retire you with in 5 years… not 5 decades!



    Face-to-face businesses are a model lingering from the “pre-electricity” age. They are the perfect business to own in an extended electricity blackout, that’s about it. If the electricity is running, you want a digital business and sell to everyone in your country, not just consumers in your local area. If your product or service can be offered to everyone in the world, even better. Leave the pre-electrical style businesses that offer little to no "scale" to the old-timers.



    Don’t bother collecting stamps or coins or action figures, instead collect high quality businesses with intellectual property that can’t easily be usurped. If the business can set the price of their product or service independently of pressure from competitors, even better. The amount you own of each company doesn’t really matter, what matters is the habit of collecting and repeatedly trading "up" to supercede what you currently hold for something better. Think of it like baseball cards, keep trading up.



    People act like the government has placed a limit upon the ownership of businesses to just one per person. You can have 7, you can have 12, you can have 16. In order for this to be possible, you’ll need to learn to prevent a business operation from trapping your time. Preserving your time should be a pre-requisite before you make an offer to acquire a business asset.



    People say that actions speak louder than words.

    I say that money speaks louder than words.

    No matter which way you look at it, words are cheap.



    Your business doesn’t need to be perfectly executed, all it needs to do is help people to make money or help them to save money.



    There’s the tool you enjoy using.

    Then there’s the tool that gets big results easily.

    Big results are fun.

    Fun means you’ll keep going.

    When you keep going is means you’re destined to eventually meet with great success.

    Fun in the process itself is never enough, you’ll grow weary unless there’s some serious fun in the ultimate effect that the process was able to produce.



    Most people spend their entire lives TALKING,

    rather than actually doing what they keep talking about.

    Stop blithering about your intentions and start the building process.



    Normies are worried about losing their job.

    Interesting people are worried about ever needing to get a job.

    Normies please others.

    Interesting people please themselves.



    Caring about professional sports is no different to caring about the pretend world of computer gaming.

    So do you want to know what's a real win?

    It's when you build something and somebody else is happy to send you money so that they may make use of it too.



    A dude with an MBA is someone who chose to read some textbooks instead of directly starting a small business. Getting your arse handed to you in business will teach you about 1000 times more than the longest shelf of books.



    Computers are as dumb as a fence-post but so fast that you can barely conceive their efficiency. If you tell computer explicitly what you wish it to do, it can do 100 different things in the blink of an eye. Utilizing this miracle of unbridled speed rests on the condition that you are painstakingly explicit with the written instructions.



    Success with money comes to those who:

    1. think they’re intelligent
    2. happy to fail over and over without questioning that they’re still intelligent
    3. have realized that a hobby is usually a difficult field in which to make money


    So you back your own intelligence to figure out a way to stop failing. You realize that it’s okay to be bad a something (that can deliver super fat profits) until you gradually can apply your intelligence into that subject to figure it out. Now think about what school teaches you:

    1. you’re not really smart enough and nobody is really that much smarter than anybody else
    2. failure is terrible
    3. pursue only what you’re good at


    Pursue an end where the money is at! Go directly to the treasure chest that allows you to stop being told what to do by others.


    Where’s the money at? Exciting new fields, emerging sectors rising in some distant corner of the economy. And once you have won enough capital, leverage it to make supersized gains in the financial markets.



    Investing is about ‘what’ and ‘when’. If you have enough capital, you don’t need to worry about the second part, ‘when’. Just buy the ‘what’ and keep holding. Poor people can’t have sizeable capital wrapped up into something that’s going sideways for long. Rich people can, and once it finally does what they want it to do, they sell for a large profit. Existing stores of wealth is a game-changing advantage.



    We are entering the ERA OF INCOMPETENCE.

    I prefer to call it the ERA OF GREAT INCOMPETENCE.



    Corporations want to milk you for every last dollar than can get out of you.

    Government want to milk you for every last dollar than can get out of you.

    Business partners want to milk you for every last dollar than can get out of you.


    The safest path through the jungle of business enterprises it to stay well away from people. To keep something for yourself, keep the amount of other people involved to an aboslute minimum. Everyone is trying to extract something from you. They are not hovering around you out of the benevolence of their heart. The lone wolf will neither be betrayed or enslaved into serving the interests of others. Freedom is self-reliance.



    Making money is easy if you have:

    1. a large store of capital
    2. the ability to decipher the next big trend for civilizatio



    Success is owning 100% of your own time.

    Take your business advice only from people who have enough money to own 100% of their time.



    The only way to truly “own” anything is to be the only one who knows its location.

    For example, you take a gold bar and bury it in the ground without anyone seeing.

    Everything else is a dependency on others… and others cannot be depended upon.

    And as a final note, ensure that nobody can accidentally stumble across your treasure.



    Being an entrepreneur is a difficult road:

    "making shit nobody wants"

    until finally something works

    don't hold onto the dogs for too long

    your time is limited

    so you need to move on quickly to test other ideas.




    An asset is something that pays money into your pocket at least once every 12 months,

    and it needs to deliver enough money to easily exceed what it cost you to hold it.



    Be humble enough to welcome failure.

    Then success becomes a matter of time.

    Enjoy your failure and you’ll fail faster.

    Every failure is a stride toward success.




    what you think will be: power and authority over others as they work to serve you,

    will actually turn out to be you constantly working to serve them.

    If you have a small business, hire as few employees as possible.



    If I build words into a beautiful book, I’ll most likely make very little money.

    If I build materials into a beautiful kitchen, I’m 100% certain to get paid big money.

    If you want money, sell kitchens and not books.

    But if you want fulfilment, write that book before your soul dies from the tiresome labour of installing kitchens.



    In most cases, if you pursue what YOU love,

    you’ll end up feeling like you’re building something nobody really wants.



    A favourite pastime will seldom make a lucrative business enterprise.

    Running a business that isn’t lucrative is choosing to inflict hardship upon yourself.



    The most under-rated aspect of business is having fun.

    Without fun, you won’t keep on going and success usually entails a far longer journey that you originally think.

    By fun I don’t mean doing what you love, I mean finding ways to love what you do.



    People vote for a politician who then goes on to represent none of the people, but instead politically represents a long list of businesses that happily bankrolled the campaign to hoodwink the people into believing the politician would act on their behalf.



    The number 1 reason why the work isn’t getting done is the easy escape of “chit chat”. Be at war with idle chatter. Idle banter wastes talent.



    Most researchers are just parasites for grants.

    The professionals aren’t really that “professional”.

    The experts aren’t really that “expert”.

    The authorities are just professional talkers.

    Almost every book written is loaded with fluff.

    This is a do-it-yourself world if you really care about an outcome.

    I mean caring about an outcome like it's your divine purpose in this life.

    It’s a world in which people pretend to know, seldom ever understand a subject at depth and almost never engage their own intelligence independently.



    The only important question in business:

    “what’s this business going to look like in 10 years time”.

    The question is never answered permanently, you need to keep asking periodically.



    Why would ever elect a person to vote on your behalf when you can easily vote for yourself? The concept of democratically elected officials is an outright sham when you live in an era of internet polls. They must think you’re a moron. You shouldn’t have to elect a particular human being to vote of various topics for you. Especially when you’re forced to choose from a selection of just 10 humans on your ballot paper when there’s more like 10 billion humans on the planet. What a horrible system of perfect injustice.



    A business can be defined as a fully systemized operation that can subsequently run by itself, and by doing so throws profit at its owner at regular intervals.



    When you have little store of capital:

    You’re only as smart as the number of businesses you tried to start.


    1 is poor

    2 is okay

    3 is good

    4 is great

    5 is dynamic

    6 is a true knight

    7 is a king


    When you have a large store of capital:

    You’re only as smart as the number of businesses you own.



    The richest people usually own around 100 businesses (or co-own).

    The poor people usually own around 0 businesses.

    Let your money collect businesses, not toys.



    A person who already owns all of their time can’t be so readily seduced by the allure of more money. Time is greater than money.



    On marketing:

    Consumers are swimming in a sea of marketing. Skip to the part ..... why anyone should actually give a damn about this product.



    Before you ship your product, imagine there’s a room full of 50 of the most cynical people to whom you’ve given full license to rip apart your marketing claims. Listen to the areas they attack and adjust your copywriting accordingly to defend your position from the cynicism that shall inevitably come from certain corners of the general public.



    The only trophy of the externalized world worth winning is profit.


    Any trophy or award that is merely a symbolic gesture is just a poor substitute for money.

    If people really appreciate your work, they don’t offer contrived accolades of label or name, instead they offer handsome remuneration as a form of appreciation of the value provided and so you that you may go and get whatever you want.




    = total number of paying customers

    even better if you measure the difference of this number to the same month a year ago. Calculate a percent increase of paying customers year on year.



    Keep your heart in the clouds and your head on the ground.



    Employees are people who are scared of failure.

    Employers back themselves to eventually find a way into the light of success.



    A “degree” is awarded to you from some self-selected group of people giving you their “made-up” stamp. A pretty little stamp of your compliance shown over time to that group that originally just awarded power onto themselves.



    Academia is a pitiful club of nerds offering trophies to each other. These people have no power in the real world, they simply enjoy a game of stamping approval on each other’s work. Like a child, they smile gleefully whenever awarded a gold star. Meanwhile, they achieve little to no real outcomes in the real world. They study, but take no action. They learn, yet never prove the merits of what they learn. Their experiments are pitifully small, isloated from the world-at-large. they live in world of their own making, far away from the real world.



    A person's IQ level is on display when they allocate their funds.



    To understand humans, first understand laziness.

    People tend to do nothing.

    How can you get them to do something?

    To reach humans, use clarity.

    To motivate humans, use simplicity.

    To get humans to pay you, make it easy.

    To hasten human response, make it palpable.

    If you understand the over-riding theme of this pattern, life becomes easy.

    Forget this pattern of human indolence and everything becomes hard.



    Worry less about being able to code well.

    Worry more about knowing what’s really worth building with your mediocre code.

    The medicrity of your code won’t stop a good idea from filling your pockets with gold coins.



    There’s something far more important than knowing how to code:

    it knowing what kind of software consumers will pay for.



    Your parents didn’t do the most they possibly can to help you to secure the brightest future. Most parents do the very least they can get away with…. but without ever go so far as to be haunted by a sense of guilt. People operate just above a threshold level of guilt and seldom ever operate at some rarified heights of their own conception of pride. Ask yourself, why do 99.9% of kids end up going to the school nearest to their home? Convenience, nothing more simple benefits of convenience to the parents. Let me assure you, the best school for you in your city or town wasn’t the one geographically located at the closest proximity to your home.


    Understand that people's default state is to do the least, not the most.



    Worry more about your investment portfolio then your wardrobe.

    Worry more about emerging businesses than your facebook friends count.

    Worry more about pleasing your future self than winning the good opinion of others.



    Only idiots place the importance of current status as more important their future financial security. Wise people are happy to wear the same clothes every day. Win your freedom above all else. In the world, freedom is hard to come by without a large store of coins.



    Making money can be a lot of fun.

    Sometimes even more fun that doing what I love (which makes little money).

    Using your hobby as an instrument for money-making is a childish idea.

    It’s like trying to fell a great oak by holding a butter knife.



    The problem with this world is all of the people doing the LEAST they can get away with…. yet still getting paid in full.



    A profitable business is worth all the suffering you’ll go through to get it.

    Then the business works for you and you can

    1. find yet another business
    2. spend plenty of time to take care of your health



    Don’t pick something you love.

    Pick something you think could make a lot of money, then lose yourself into the process of slowly building something to revolutionize that space.



    Nobody will care about your ______ like you will.

    Fill in the blank with anything that is valuable to you.



    Buy small companies before they become big companies.

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